Classification of the devices by their visibility and effect on the audience:
class 1 – devices with full visibility with powerful impact
class 2 – devices with full visibility without powerful impact
class 3 – devices with partial visibility
Equipment type:*
Branding – developments of Metromedia:
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• VINYL COVERING OF COLUMNS
- Class 1
-
Technical characteristics of the medium:
various. Most often covering of columns with vinyl or another appropriate material according to the nature of the campaign. -
Total number and location:
The number of the objects is undefined. The location is on platforms, stairs and hallways of the Metro stations. Volumes and dimensions depend on the parameters of the campaign.
• COVERING OF OBJECTS IN THE METRO STATIONS WITH VINYL OR OTHER MATERIALS
- Class 1
-
Technical characteristics of the medium:
various. Most often covering of lighting fixtures with vinyl or other material according to the nature of the campaign. -
Total number and location:
The number of the objects is undefined. he nature of the campaign. The number of the objects is undefined. The location is on platforms, stairs and hallways of the Metro stations. Volumes and dimensions depend on the parameters of the campaign.
• STICKERS ON SEATS
- Class 1
-
Technical characteristics of the medium:
Sticking foil partially or fully placed on the benches located on the platforms. -
Total number and location:
The number of the objects is equal to the number of seats. The location is on the Metro station platforms.
• STICKERS ON ESCALATORS
- Class 1
-
Technical characteristics of the medium:
Sticking foil partially or fully placed on the surfaces of the escalators. -
Total number and location:
The number of the objects is equal to the number of escalators. The location is on platforms, stairs and hallways of the Metro stations. Volumes and dimensions depend on the parameters of the campaign.
• PLACING OF STICKERS ON WALLS, FLOOR OR OTHER SURFACES
- Class 1
-
Technical characteristics of the medium:
various. According to the parameters of the campaign. -
Total number and location:
The number of the objects is undefined. The location is on platforms, stairs and hallways of the Metro stations. Volumes and dimensions depend on the parameters of the campaign.
• PROMO ACTIVITIES
- Class 2
-
Technical characteristics:
various - with promoters, building of structures and others according to the parameters of the campaign. -
Total number and location:
The number is undefined. The location is on platforms, stairs and hallways of the Metro stations. Volumes and dimensions depend on the parameters of the campaign.
• Body Board
- Class 3
-
Technical characteristics of the medium:
Vinyl with dimensions 120 cm x 50 cm, mounted on a special rucksack on the the promoter's back. -
Total number and location:
inside and outside the Metropolitan
Billboards on carriages:
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• Pana cars
- Class 2
-
Technical characteristics of the media:
PVC sticker glued to the wall of the car above eye level -
Size:
2 sizes.
See chart of equipments
Billboards on platforms/stairs/hallways:
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• Billboards on platforms / stairs / hallways
- 2 Class
-
Technical characteristics of the medium:
PVC sticker or vinyl board framed on the wall of the platforms -
Sizes:
2 sizes.
Indent of the text from all sides - at least 5 cm.
See chart of equipments
• Light boxes, unilluminated billboards (platforms, hallways)
- 2 Class
-
Technical characteristics of the medium:
Paper - white back framed or located in boxes. -
Total number and location:
located on platforms, hallways, passages and staircases. -
Sizes:
5 sizes.
- Print file format
- TIFF, EPS or CDR, colors in CMYK.
- Scale 1:1, curved texts, image minimum. 60 dpi, maximum. 150 dpi.
- Distance of the text on all sides at least 5 cm.
- Material - paper / city light paper, poster
See chart of equipments
• Billboards on the staircases
- 2 Class
-
Technical characteristics of the medium:
paper - white back, weight - 120 g min, framed. -
Total number and location:
40 pieces located in staircases. -
Sizes:
1 size.
Indent of the text from all sides - at least 3 см. - Sold in a package of 10 pcs.
See chart of equipments
Stands:
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• Stands
- 2 Class
-
Technical characteristics of the medium:
Mobile and immobile stands for passive distribution of printed advertising materials - flyers, catalogues, newspapers or other printed form -
Total number and location:
32 pieces located at some of the most busy Metro stations.
*
The exact number and type of the equipment may vary. For correct information, please ask for confirmation.
Location of the equipment
Load of the Stations
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Load of the Stations by zones
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